Red Cross • Ffface • Ministry for Health of Ukraine
Stay fit and keep your neck healthy!
In partnership with Jujutsu world champion Ivan Nastenko, Ministry for Health of Ukraine, Red cross Ukraine, and startup Ffface we developed the mechanics of an obstacle maze to be passed using your neck. The game has four levels, and you need to conquer the standard routes of a quarantined person. The mask quickly became popular. In a few days, more than 63 thousand people stretched their necks, breaking difficult levels of the maze. Stay fit and keep your neck healthy!
While self-isolating, everyone works from home and not always in the healthiest positions: lying on a couch or wrapped in a blanket which leads to problems with the neck causing headache and stress. Therefore, we created an Instagram mask game, which stretches your neck.
This professional campaign titled 'Stay fit and keep your neck healthy!' was published in Ukraine in June, 2020. It was created for the brands: Ffface, Ministry for Health of Ukraine, and Red Cross, by ad agency: Tabasco. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 3 years ago by creative agency: Aleksandra of TABASCO.
Advertising Agency: TABASCO, Kyiv, Ukraine
Insta Filters Startup: Ffface
Ambassador And Fitness Expert Of The Project, Jujutsu World Champion: Ivan Nastenko