October 2020


Humans have been harming nature for a long time. We lack empathy and do not understand the importance of flora and fauna in our ecosystem. It has led to thousands of species to get endangered. Trails is a browser-based platform launched in partnership with the World Wildlife Fund. It helps to create a bond between humans and wildlife through various 360 videos of endangered animals in their natural habitat. They can be viewed on any personal device or a virtual reality headset. Trails help us realize that these animals are an important part of our collective ecosystem and they need to be saved.

Experiential advertisement created by Miami Ad School, Germany for WWF, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Hamburg, Germany
Creative Technologist: Sukratti Jain, Paras Juneja
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