Drinking and driving isn’t a personal thing. It’s about your family and your community. It’s the wife, husband, daughter, parent or friend waiting at home, worrying for your safety. Your future. A future that effects so many lives other than your own. It’s about the men and women who deal with tragedies, day in and day out, shift after shift after shift. Tragedies that could so easily have been avoided by a simple commitment not to drink and drive.
It's not just about you. If you drink, never drive.
This professional campaign titled 'Passengers' was published in South Africa in December, 2020. It was created for the brand: Aware.org, by ad agency: The Riverbed. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago by Art Director: Muguette of The Riverbed.
Advertising Agency: The Riverbed, Johannesburg, South Africa