A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together.
Experiential advertisement created by Agência UM, Brazil for UNINASSAU, within the category: Public Interest, NGO.
Creative Director: Lenilson Lima
Copywriters: Gustavo Verçosa , Paulo Rafael
Art Directors: Eugênio Lima, Eloi Pinheiro
Digital Designer: Alisson Carvalho
Director: André Galiza
Agency Producers: Fabiana Araújo, Priscila Silva
Digital Project Manager: Caio Leão
Editor: Lucas Lima
Sound Studio: Anomatopéia