In Brazil, bullying and cyberbullying have grown alarmingly among young people and children, leading to depression and even suicide. UNINASSAU University, which has always invested in education, created this campaign that speaks directly to the audience, showing that whoever laughs at victims also commits bullying.
This professional campaign titled 'Bullying' was published in Brazil in October, 2017. It was created for the brand: UNINASSAU, by ad agency: Agência UM. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Copywriters: Rafael Paulino, Gustavo Verçosa, Luciano Mattos
Art Directors: Diego Viana, Bruno Bacci
Illustrator: Patrick Atkins