India enjoys monsoons in the months between June and August. Interestingly, however, the category operates like a commodity with no brand advertising in the category. The Womb got an opportunity to create a brand in a commodity category for the market leader, Zeel Rainwear. The film has been shot by one of India's leading directors Aiyappa of Early Man Films(Winner @ Cannes for Film Craft ). Shot in Azerbaijan the film is the story of a journalist who gets captured by a Russian gang and finds a unique way to get himself out of a messy situation.
This professional campaign titled 'Fiyer' was published in India in June, 2017. It was created for the brand: Zeel Rainwear, by ad agency: The Womb. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: The Womb, Mumbai, India
Creative Director / Copywriter: Akshat Trivedi
Production House: Early Man Films
Producer: Anand Menon
Client: Rohit Trivedi
Strategy Partner: Kawal Shoor, Navin Talreja, Jyothsna Yallapali
Creative Strategist: Rohit Sharma
Account Head: Heval Patel
Client Partner: Aditya Patil