Retro Smart Device

Agency Network: 
Published/Aired: 
May 2021

Description

Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the '50s with artificial intelligence and commands made with them in mind. This is how we facilitate today's technology, with one that they already know.

Experiential advertisement created by DDB, Peru for Real Plaza Malls, within the category: Retail Services.

Advertising Agency: Fahrenheit DDB, Lima, Peru
Cco: Ricardo Chadwick
Ceo: Alberto Goachet
Dgc: Sergio Franco
Head Of Art: Luciano Leone
Creative Director: Mauricio Loredo
Creative Director: Gonzalo Vera Tudela
Creative Copywriter: Kenny Quiroz
Creative Art Director: Carlos Hildebrandt
Head Of Planning: Renato Arauco
Planning Director: Giuliana Lazo
Planners: Sandra Lizardo, Rodrigo Castro, Andrea Perez-Albela
Brand Director: Manuel Vergara
Brand Supervisor: Vania Delgado
Brand Executive: Nicole Catanzaro, Karina Liebana
Production Director: Vanessa Díaz
Producer: Alithú Rosado, Luciana Cabieses
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