Pilsen turned thousands of labels at 180 degrees to educate consumers into flipping their bottles and prevent nests of millions of larvae, intervening the production chain of the factory to create the first Anti-Dengue Bottle.
Experiential advertisement created by Havas, Paraguay for Pilsen, within the categories: Alcoholic Drinks, Public Interest, NGO.
Creative Directors: Diego Gómez, Horacio López, Alberth Cabrera
Art Directors: Artur Ávalos, Marco Bogarín, David Paredes
Copywriters: Diego Gómez, Horacio López, Bruno Pozzo, Carmen Díaz
Graphic Designers: Artur Ávalos, David Paredes, María José Cañete, Darío Martínez, Benjamín Blanco, Junior Riveros, Alexandra Ostertag
Photographer: Marco Bogarín
Account Executives: Marina Bogado, Andrea Sánchez, Eduardo Pando