Children spend 6 to 9 hours a day in front of a device. This has led to a sedentary life and with it one of most important problems in today's society: Obesity. Netflix wants to break the sedentary lifestyle with a creative, original and fun way that will make children want to get out of the couch and move. Netflix launches Moving Child, a platform that blocks its content with one clear objective: making children move and have fun while watching their cartoons.
Experiential advertisement created by Miami Ad School, Mexico for Netflix, within the categories: Media, Public Interest, NGO.