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Get Up

Published/Aired: 
May 2019

Description

Children spend 6 to 9 hours a day in front of a device. This has led to a sedentary life and with it one of most important problems in today's society: Obesity. Netflix wants to break the sedentary lifestyle with a creative, original and fun way that will make children want to get out of the couch and move. Netflix launches Moving Child, a platform that blocks its content with one clear objective: making children move and have fun while watching their cartoons.

Experiential advertisement created by Miami Ad School, Mexico for Netflix, within the categories: Media, Public Interest, NGO.

Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Ingrid Parada
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