Read vs Covid

Agency: SEED


Stay home and read against Covid! We wanted to remind about the importance of self-isolation, and used reading for this. Books are good friends which never get you bored at home. And it’s even more enjoyable if they can support you in a difficult situation. With the wisdom of Shaw and Tolstoy, any loneliness are easier to bear! Moreover, home reading helps to beat pandemiс. We used a visual trick to show it - a book opened near the face looks like a mask. To remind about self-isolation and make it easier, we challenged followers to put a photo with a book with the form of a mask on the face and add hashtags #readvscovid and #зачитайсяотвируса. Winners got promo codes for books.

This professional campaign titled 'Read vs Covid' was published in Kazakhstan in May, 2020. It was created for the brand: MARWIN, by ad agency: SEED. This Print medium campaign is related to the House, Garden, Public Interest, Recreation, Leisure, and Retail Services industries and contains 3 media assets. It was submitted about 4 years ago.


Advertising Agency: SEED, Almaty, Kazakhstan

United Nations


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.