Description
Stay home and read against Covid! We wanted to remind about the importance of self-isolation, and used reading for this. Books are good friends which never get you bored at home. And it’s even more enjoyable if they can support you in a difficult situation. With the wisdom of Shaw and Tolstoy, any loneliness are easier to bear! Moreover, home reading helps to beat pandemiс. We used a visual trick to show it - a book opened near the face looks like a mask. To remind about self-isolation and make it easier, we challenged followers to put a photo with a book with the form of a mask on the face and add hashtags #readvscovid and #зачитайсяотвируса. Winners got promo codes for books.
This professional campaign titled 'Read vs Covid' was published in Kazakhstan in May, 2020. It was created for the brand: MARWIN, by ad agency: SEED. This Print medium campaign is related to the House, Garden, Public Interest, Recreation, Leisure, and Retail Services industries and contains 3 media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: SEED, Almaty, Kazakhstan
