The book safe ad

Agency Network: 
Published/Aired: 
August 2020
Lava / Den Sakkunnige: The book safe ad
Lava / Den Sakkunnige: The book safe ad
Lava Experiential Ad - The book safe ad
Lava Experiential Ad - The book safe ad

Description

A spy themed campaign for Lava publishers and their book “Den Sakkunnige”. The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book.

Experiential advertisement created by JMWGolin, Sweden for Lava, within the categories: Media, Recreation, Leisure.

Advertising Agency: JMWGolin, Sweden
Creative: Samuel Garlöv
Art Director: Filip Lindquist
Executive Creative Director: Joakim Karlsson
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