Published/Aired: 
October 2021

Description

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you.

The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says:
KICK the bullying out of our lives telling ME about what's stuck in my back.

Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Production: Carma Social Interventions
Creatives: Ramon Ballverdú, Thomaz Ballverdú
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