Heart of gold

Agency Network: 
December 2013
Stockholm Pride:  Heart of gold
Stockholm Pride Direct Ad -  Heart of gold


Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.

Direct advertisement created by M&C Saatchi, Sweden for Stockholm Pride, within the category: Public Interest, NGO.


To a man with a heart of stone. Here's a heart of Gold.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
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