Stockholm Pride

Los Santos Pride

Agency: Garbergs


Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5.

This professional campaign titled 'Los Santos Pride' was published in Sweden in July, 2016. It was created for the brand: Stockholm Pride, by ad agency: Garbergs. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Garbergs, Stockholm, Sweden
Creatives: William Löthman, Sedir Ajeenah
PR / Activation: Nasim Kabiri
Account Managers: Lotta Thunved, Joakim Landin
Web Developer: Mattias Alfborger
Scripting: JulioNiB
Directors: Sedir Ajeenah, William Löthman
Editing: 8-Bit Bastard
Texture Design: TheFriedTurkey, Merfish, TheNathanNS
Music Coordination: Nadja Chatti, Jonas Holst / Universal Music Publishing Scandinavia
General Manager: Christian Gerdes
Head of Communications: Jonathan Poll
Deputy Head of Communications: Rikard Westelius
Marketing Department: Joel Idén


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