Stockholm Pride


Agency: M&C Saatchi


Last year, a court in Moscow stopped all gay parades for a 100 years! Now, you can send a friendly message as well as a statement against this injustice by inviting all Russians to #gowest to Stockholm Pride instead, where everyone, regardless of nationality, ethnicity, gender identity or sexual orientation are welcome.
On the site,, you can compose a customised tweet that is automatically translated into Russian and 'sent' from a location inside Russia in an attempt to make it a trending topic there. With every tweet, you can make a difference by spreading the word in your social networks, in Russia and the world.

This professional campaign titled '#gowest' was published in Sweden in September, 2013. It was created for the brand: Stockholm Pride, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 10 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.