Stockholm Pride

How hetero?

Agency: Åkestam Holst


Case video:
In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be disciminating to people with different sexuality preferences.

This professional campaign titled 'How hetero?' was published in Sweden in December, 2010. It was created for the brand: Stockholm Pride, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Copywriters: Kalle Åkestam, Monica Born, Joakim Labraaten
Art Directors: Yvan Archimbaud, Lars Baecklund
Account Director: Fredrik Widén
Account Manager: Bella Lagerquist
Web Producer: Ellinor Bjarnolf
Marketing Directors: Jessica W Sandberg, Claes Nyberg
Production Agency: Thomson Interactive


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