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Sachets

Agency Network: 
Published/Aired: 
June 2011
Sabesp:  Sachets
Sabesp Direct Ad -  Sachets

Description

Direct advertisement created by TBWA, Brazil for Sabesp, within the category: Health.

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bakamono's picture

The printing company consumed more than150 litters of water to produces tissues used in this campaign.

bakamono
Activity Score 1002

because therefore it is

Helmet Chrome's picture

This.

Helmet Chrome
Activity Score 260
Art Director
MK-tessa's picture

Yah, and then the person will throw it on the ground. Is it at least biodegradable paper? good idea tho.

MK-tessa
Activity Score 216
Art Director at student
jackmancer2017's picture

Nice idea but really so clever? I suppose it's detrimental unless it makes the recipient change his/her behavior concerning water usage.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
lucie123's picture

But this ad it's an another pollution no?

lucie123
Activity Score 604
gadgets's picture

is this an anti hand wash ad?

gadgets
Activity Score 1063
simonsays's picture

If the purpose is to enhance green attitude: -10/10
If the purpose is to develop the one-use plastic-paper-aluminium-alcohol-synthetic-perfume market: great greenwashing!

Criminal.

simonsays
Activity Score 332
morse's picture

Super idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niniasufle's picture

mmm ok
its a good idea, but no for this campaign.
It's not that strong to make change the people behavior of washing their hands.
It would make you use this tissues in case you can't wash your hands, yes,
but not sure about stop washing them.
Too intuitive.

niniasufle
Activity Score 407
Travelmax
kleenex's picture

nice idea, but how much water was needed to produce the product???

kleenex
Activity Score 58793
Web Designer/Developer
NataliaLima's picture

Saving water for not washing your hands is actually disgusting. Awful green strategy.

NataliaLima
Activity Score 1380
purshotham's picture

Not a good idea to save water.....

purshotham
Activity Score 457
dbor's picture

Not bad, but it would be better if it was written about health.

dbor
Activity Score 1455
sabyasachi'87's picture

Very nice idea...As usual TBWA rocks \m/

sabyasachi'87
Activity Score 8
Copywriter at New Delhi
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