#SuperbOwl hashtag hijack

Agency Network: 
Published/Aired: 
February 2021
WWF: #SuperbOwl hashtag hijack
WWF Digital Ad - #SuperbOwl hashtag hijack

Description

For the Super Bowl, WWF UK made a cheeky visual tweak to the hashtag #SuperBowl so it appeared as #SuperbOwl. This allowed them to ride the buzz across Instagram, Facebook and Twitter on Super Bowl Sunday and champion these fine feathery birds of prey in the process.

Digital advertisement created by Creative Forager, United Kingdom for WWF, within the category: Public Interest, NGO.

Advertising Agency: Creative Forager, UK
Creative Director: Mark Sephton
Brand Director WWF: Claire Lowe
Senior Social Media Director: Nicola Gee
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