Varo Bank

A Bank for All of Us

Agency: Serviceplan


Varo, the first and only digital bank with a national bank charter, is committed to helping the vast, diverse group of Americans who have been left behind by the traditional banking system. Since its launch in 2017, Varo Bank has worked to give people more control over their financial lives by rethinking outdated and elitist systems to create financial inclusion and opportunity for all. Varo offers customers premium bank accounts that have no minimum balance requirement or monthly account fee, high-interest savings accounts, and tech-first features to help people save and manage their money effortlessly.

This professional campaign titled 'A Bank for All of Us' was published in United States in February, 2021. It was created for the brand: Varo Bank, by ad agency: Serviceplan. This Integrated medium campaign is related to the Finance industry and contains 6 media assets. It was submitted almost 3 years ago by CREATIVE DIRECTOR: Paul Foulkes of Serviceplan/House of Communication.


Advertising Agency: Serviceplan Group - House of Communication New York, USA
CEO: Stefan Schuette
Creative Director/ Writer: Matt Ashworth
Creative Director/ Art Director: Paul Foulkes
Senior Producer: Jeff Ferro
Client Account Lead: Joel Giullian
Brand Strategy Director: Kelli Robertson
Serviceplan Group Worldwide Executive Creative Director: Jason Romeyko
CCO Serviceplan Germany: Matthias Harbeck
Serviceplan Group Germany Global Executive Creative Director: Peter Gocht
Executive Creative Director: Michael Wilk
Global Creative Strategist: Max Schoengen
Global Executive Creative Director: Wolf-Eike Galle
Managing Director: Kevin Proesel / St. Elmo’s Germany
Production Company: Scholar
Directors: Will Johnson, Michael Tavarez
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Senior Producer: Nicole Smarsh
CG Supervisor: Brice Linane
DP: Ernesto Lomeli
Editor: Dominic Strazulo
Mix & Sound Design: Formosa
Mix & Sound Designer: John Bolen
Music: Cordovan Music
Composer: Greg Reeves


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