Extinct Emojis

Published/Aired: 
May 2021

Description

Over 10 billion emojis are sent on social media each day, and animal emojis are some of the most popular. 73% of those animal emojis represent an endangered species. So WWF partnered with a coalition that includes Facebook, WeChat, and TikTok to get users to notice the animal behind the emoji, and drive donations, before it was too late.

Digital advertisement created by Miami Ad School, Canada for WWF, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Aman Soin
Art Director: Amira Moussa
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