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Three Brothers Coffee

The Instagrammable Wait

School: Miami Ad School

Description

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait.
By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience.

This student campaign titled 'The Instagrammable Wait' was published in Germany in June, 2021. It was created for the brand: Three Brothers Coffee, by ad school: Miami Ad School. This Experiential medium campaign is related to the Food and Non-Alcoholic Drinks industries and contains 2 media assets. It was submitted over 1 year ago by Student: Nursolehin.

Credits

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Nursolehin Yunos
Art Director: Elva Pacheco
Tutor: Sarah Buggle

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