Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait.
By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience.
This student campaign titled 'The Instagrammable Wait' was published in Germany in June, 2021. It was created for the brand: Three Brothers Coffee, by ad school: Miami Ad School. This Experiential medium campaign is related to the Food and Soft Drinks industries and contains 2 media assets. It was submitted over 2 years ago by Student: Nursolehin.
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Nursolehin Yunos
Art Director: Elva Pacheco
Tutor: Sarah Buggle