45 is the new 50 when it comes to colorectal cancer. As America emerges from the COVID-19 crisis, the country faces a health tsunami as people start to catch up on their health and a new campaign from the CDC and Ogilvy DC, “Bums and the Bees,” aims to put Colorectal Cancer screenings at the top of Gen X's health “to-do” list.
Even prior to the pandemic, screening rates were lowest among Generation X as compared to the older Boomer generation, where approximately only 21% of Gen-Xers ages 45-49 are up to date with CRC screening according to the American Cancer Society. It’s projected that cases of Colorectal Cancer, a deadly but easy-to-prevent cancer, may increase 90% by 2030.
This professional campaign titled 'Bums and the Bees' was published in United States in June, 2021. It was created for the brand: CDC, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago by Chief Communications Officer: David Ford of Ogilvy.
Advertising Agency: Ogilvy, DC, United States of America