ADVERTISING

CDC

Bums and the Bees

Agency: Ogilvy

Description

45 is the new 50 when it comes to colorectal cancer. As America emerges from the COVID-19 crisis, the country faces a health tsunami as people start to catch up on their health and a new campaign from the CDC and Ogilvy DC, “Bums and the Bees,” aims to put Colorectal Cancer screenings at the top of Gen X's health “to-do” list.
Even prior to the pandemic, screening rates were lowest among Generation X as compared to the older Boomer generation, where approximately only 21% of Gen-Xers ages 45-49 are up to date with CRC screening according to the American Cancer Society. It’s projected that cases of Colorectal Cancer, a deadly but easy-to-prevent cancer, may increase 90% by 2030.

This professional campaign titled 'Bums and the Bees' was published in United States in June, 2021. It was created for the brand: CDC, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 12 months ago by Chief Communications Officer: David Ford of Ogilvy.

Credits

Advertising Agency: Ogilvy, DC, United States of America

ADVERTISING

iStock Essentials

CDC Headquarters Sign - Atlanta GA

Artist: csraphotography

iStock Signature

Covid-19 vaccination record card...

Artist: Bill Oxford

iStock Signature

Covid-19 vaccination record card...

Artist: Bill Oxford

iStock Essentials

woman showing Vaccination record...

Artist: Grandbrothers

iStock Essentials

Coronavirus vaccination record c...

Artist: Irina Shatilova

iStock Signature

COVID-19 Vaccination Record Card

Artist: DNY59

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.