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Arctic Bear

Published/Aired: 
May 2020

Description

The Arctic's importance in the planet's weather is enormous. Its ice reflects solar rays, ejecting them back into outer space, and regulates the global temperature through the ocean currents. Unfortunately, rising temperature due to climate change is melting the Arctic. The Arctic Bay is a sustainable socks brand that creates original designs inspired by nature, in order to encourage people to change the way they think, act and consume.

Creative Director: Manuel Murciego
Art Director: Rocío Quirós
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