Bridge Senior Living

Agency: Luckie & Co


Social distancing is hard on everyone, but it’s especially difficult for retirees in senior living communities, where feelings of isolation are a problem even in the best of times. With no way to see each other or visit family members, how could we help residents feel connected, even as they’re confined to their rooms?
We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We knew it couldn’t come from staff – it had to truly be 100% run by the residents. So we worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone.
They give shoutouts to fellow residents, family members, caregivers, and retirement community staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song. Each DJ makes their show their own, complete with DJ names. Some have been in memory care, some in hospice care. Each gives advice on how to get through the pandemic, and it’s truly uplifting.

This professional campaign titled '' was published in United States in May, 2020. It was created for the brand: Bridge Senior Living, by ad agency: Luckie & Co. This Integrated medium campaign is related to the Health and Public Interest industries and contains 6 media assets. It was submitted about 4 years ago by CCO: mitch bennett of Luckie.


Advertising Agency: Luckie, Atlanta & Birmingham, United States of America


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