When people stayed at home during lockdowns, they followed closely what their friends were doing on social media.
We launched a game for users to showcase their crazy work-from-home lives, maximizing the effect of communications. It minimized our budget on advertising.
With a low budget, we achieved a million participation in a day, spreading VooV Meeting wildly.
Digital advertisement created by Tencent, China for Tencent, within the category: Electronics, Technology.