A pair of brothers through part time job wish to buy a new phone to talk to their mother working aboard. However, an incident occurred right before they make the purchase. In the end, the phone vendor, knowing what happened, reaches out to help and turned things around. This campaign tells the story of the left-behind children in China, and is also the theme of this year’s 99 Giving Day, “with one yuan, we could do a good deed. “ The 99 Giving Day has reached out to 48 million people, and fundraising amount of total of 1.78 Billion RMB.
This professional campaign titled 'Change for Good' was published in China in March, 2020. It was created for the brand: Tencent, by ad agency: TOPic. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by ECD: Tencent Shenzhen of Tencent Shenzhen.
Advertising Agency: TOPic