Chinese New Cultural Creativity

Agency: 33 and Branding


Background Tencent hosted the exhibition of Chinese Cultural and Creative in the Musée Guimet in France by means of Chinese New Year early this year, which reflects the behind story of Chinese culture and the innovation in new cultural visual form. Idea For this event, we have designed a series of posters to promote the exhibition "Chinese New Cultural Creativity ". In overseas, people often think that Chinese cultural elements are these ancient cultural forms, but this time, we take our imagination to capture and to symbolize traditional cultural forms with modern design language. Posters integrate festivals, food, clothes & accessories, crafts, architecture, gardens and other cultural symbols in Chinese culture into the Chinese characters “New", “Culture” and “Creativity". With a relatively modern design style, we want to bring the new Chinese cultural charms to the wider audience.

This professional campaign titled 'Chinese New Cultural Creativity' was published in China in February, 2019. It was created for the brand: Tencent, by ad agency: 33 and Branding. This Design medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted over 2 years ago.


Advertising Agency: 33 and Branding, Beijing, China

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