Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption.
Digital advertisement created by BETC, Brazil for Qualitá, within the categories: Pets, Public Interest, NGO.
CEO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Directors: Romolo Megda, Laura Azevedo
Copywriter: Bruno Ramalho
Art Director: Felipe Pires
Brand & Business: Monica Moraes, Raquel Hipolito, Debora Vieira, Maria Silvia Freire
Technology: Jeferson Rodrigues, Rodrigo Dalonso, Francisco Lima
Production: Anna Luiza Ferraz, Andrea Carmassi
Photographer: Genga Estúdio