Pazuzu: The Community Manager

Agency Network: 
May 2018


Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.

Advertising Agency: FOX Networks Group Latin America
VP Creative: André Takeda
Creative Director: Marcela Ramsfelder
Creative: Deco Artilheiro
Executive Brand Director: Anderson Ortiz
Digital Marketing Manager: Soledad Bollegi
Production: House Digital Agency
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kleenex's picture

The idea worked.

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