AlephTweets

Agency Network: 
Published/Aired: 
July 2010
O Aleph:  AlephTweets
O Aleph Digital Ad -  AlephTweets

Description

LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph". Check out the site: http://www.alephtweets.com.br

Digital advertisement created by LODUCCA.MPM, Brazil for O Aleph, within the category: Media.

Advertising Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso
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Guest's picture

Brilliant!

Guest
Guest's picture

amazing dude, very creative project.. congrats

Guest
Guest's picture

That's a f... good idea.

Guest
Guest's picture

Awesome!

Guest
Guest's picture

great job. doesn't get a 10 because the book probably sucks

Guest
Guest's picture

Coooool!

Guest
Guest's picture

Veeeeeeeeeery Goooooood!

Guest
Guest's picture

cool!

Guest
Guest's picture

Wow!!!!!

Guest
Guest's picture

Brilliant. It's that kind of project that makes us think "Damn it! Why wasn't me the one who produced it?"

Guest
Guest's picture

Absolutely brilliant!

Guest
Guest's picture

Wow! that must have been tricky! but very clever!

Guest
Guest's picture

The Best!!! Great! Wonderfull! Perfect! I can´t believe!!!

Guest
Guest's picture

Wow man, the best, so many inteligent!!!
Ad needs this!!

Show de Bola!
Maravilhoso!
Perfeito!

Cegs

Guest
sirvan's picture

Guest
Guest
Guest
Guest
Guest
Guest
...

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

TommyO's picture

LOL!!
I was starting to think that everyone else on this plaent like this, while I'm the only one who only thinks it's an ok campaign...

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

aotw should use facebook connect or twitter connect. then we'd see less guest comments.
for instance, i don't want to create a new username, have to remember another password and so on just for a writing a note.
anyways, the twitter thing is really cool.

Guest
Guest's picture

Love it! Very creative!

Guest
Guest's picture

Really wonderful!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest
Guest's picture

algo que ver con "El Aleph" de Borges??

Guest
velle's picture

mi no comprehendo
wish i could read spaneesh/portugeese-

velle
Activity Score 1526
Copywriter
Arce's picture

Very, very nice. Brillant. I agree with Guest!

Arce
Activity Score 20
Creative Director |

Arce

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