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If only for a second

Agency Network: 
Published/Aired: 
December 2013

Description

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Digital advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
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your mom's picture

absolutely beautiful. See you at Cannes son. im proud

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

Diana Báez Castelán's picture

This is wonderful, so many good feelings in the last minute. Great work.

Diana Báez Castelán
Activity Score 86
Arnav's picture

Its beautiful....a BIT....bit inspired by that Dove ad....where an artist artist draws the portraits of women who feel down about themselves
STILL its beautiful....as a viewer I also smiled when those people smiled.....well done

Arnav
Activity Score 166
PenRun's picture

Goosebumps!

PenRun
Activity Score 98
R B's picture

the expression! Priceless! :D

R B
Activity Score 314
Copywriter
tirthomitro's picture

my mom's been in the loop from last december. with lung cancer. hope i could make this happen to her too. she's so beautiful. so beautiful...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ironman1979's picture

Awesome. Love it.

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

Marcupolo's picture

So perfect ! See u at Cannes guys...

Marcupolo
Activity Score 206
Creative Director
Fdevos's picture

Smart and real. Verry nice idea and execution.

Fdevos
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