Unskippable pre-roll

Agency Network: 
April 2020


“Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word.

Digital advertisement created by Leo Burnett, Russia for McDonald's, within the categories: Food, Public Interest, NGO.

Advertising Agency: Leo Burnett Moscow, Russia
Creative Director: Evgeny Shinyaev
Account-director: Viktoria Semikasheva
Art Director: Ekaterina Trokhina
Copywriter: Daria Tsareva
Account Director: Tatiana Chyornaya / Starcom
Account Group Head: Alevtina Arkhipova
Senior media-planner: Vera Konovalova
Digital Account Director: Irina Fattakhetdinova
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