Health & Happiness Agency LRXD is flexing more than its creative muscle with the launch of “Ad Bodz,” a live workout series it will host on Zoom with certified trainer Mike Davidov. The fitness program is composed of strength training and conditioning exercises that are designed to keep clients and fellow agencies active and toned during the COVID-19 crisis. Sample workout titles: SEO: Squat Engine Optimization, This Concept Has Legs, The Booty Brief, New Business Peach, and Rock-hard Ads.
The agency will host the live, daily, 40-minute Ad Bodz workouts each Monday through Friday at 7:30 a.m. MST on Zoom. “Our brains have been working overtime the past few weeks, so we’re ready to give our creative minds a rest and get our muscles moving!” the announcement on Facebook, Instagram and LinkedIn reads. “Starting tomorrow, LRXD is inviting the advertising community to get up and sweat it out with us. So, we can keep the ad community strong… and our abs stronger.” No equipment is necessary to participate.
“In these mighty unmotivating times, pre-recorded workout vids weren’t exactly getting us out of bed,” said creative director Jamie Reedy. “So, we came up with this idea to do live weekday workouts to give ourselves and everyone else who wants to tune in an a.m. kick-in-the-pants. It’s a way for the Health & Happiness Agency (i.e., us) to give back to the greater ad community by keeping people’s bodies strong during conditions that are making that more and more difficult.”
This professional campaign titled 'Ad Bodz' was published in United States in April, 2020. It was created for the brand: LRXD, by ad agency: LRXD. This Integrated medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: LRXD