#MOTD: Mood of the Day

Agency Network: 
Published/Aired: 
April 2021
McDonald's: #MOTD: Mood of the Day
McDonald's Digital Ad - #MOTD: Mood of the Day

Description

Great food gets you in great mood: McDonald’s is definitely all about that!
And since every day has its own special mood (hey there, Monday), why not enjoy different menu combinations which will uplift your mood?

We created the #MoodOfTheDay campaign which features 5 delicious offers for 5 different moods on 5 different days , specifically : “Feel-good Monday”, “Wed-YES-Day”, “Fri-nally”, “Saturday Cheat Day” and “Sunday Funday”.

To enhance our concept, we created vibrant cartoonish illustrations with playful animations, vivid colors, upbeat editing and cool tunes to get everyone in the mood -for McDonald’s of course!

Digital advertisement created by DDB, Greece for McDonald's, within the category: Food.

Advertising Agency: DDB Athens, Athens, Greece
Creative Director: Ioana Archontaki
Art Director: Ioanna Lytina
Copywriter: Mairi Kolovou
Copywriter: Sotirios Bountouris
Illustration, Animation, Sound Design: Odd Bleat
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement