The Future is Flexible

Agency: The 10 Group


Property company NorthHill has launched its first ever social media campaign, 'The Future is Flexible', celebrating the future office space. The new campaign highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando. The film, created, produced and marketed by The 10 Group, follows the dancer as she moves between three different office locations across London. As she transitions between balletic, lyrical and contemporary dance styles, the film cuts between the three spaces, making a direct comparison between the flexibility of the service offering and the versatility of the dancer. As the dancer moves through each building, the supporting text elements help tell the story of each office, highlighting the elements of each individual space that make it an innovative and disruptive new style of workspace.

This professional campaign titled 'The Future is Flexible' was published in United Kingdom in May, 2021. It was created for the brand: NorthHill, by ad agency: The 10 Group. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 3 years ago by Senior Account Manager: Chloe of The 10 Group.


Advertising Agency: The 10 Group, London, United Kingdom of Great Britain and Northern Ireland


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.