In June, Italian high school seniors were about to face the final exams before graduation. On the occasion, McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.
Digital advertisement created by Leo Burnett, Italy for McDonald's, within the category: Food.
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head Of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria, Cristian Di Pietrantonio
Head Of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso