Description
In June, Italian high school seniors were about to face the final exams before graduation. On the occasion, McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.
This professional campaign titled 'Graduation 2020' was published in Italy in June, 2020. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Digital medium campaign is related to the Food industry and contains 8 media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head Of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria, Cristian Di Pietrantonio
Head Of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso
