ADVERTISING

Audible

Sometimes it's better when you listen

School: MICA

Description

Audible It is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts. Members can be more productive or just escape to new places. They can do this on the go or any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with a free 30-day trial, it’s easy and risk-free to get started. Creative strategy To position Audible as the best possible solution to tackle the functional challenges people face while reading. Single-minded proposition Sometimes it's better when you listen.

This student campaign titled 'Sometimes it's better when you listen' was published in India in March, 2020. It was created for the brand: Audible, by ad school: MICA. This Print medium campaign is related to the Electronics, Technology, Media, and Recreation, Leisure industries and contains 4 media assets. It was submitted almost 2 years ago by student : aman madan of MICA.

Credits

Advertising School: MICA, Ahemedabad, India
Copy And Art Direction: Aman Madan

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