Hellmann's vs. Virtual Food Waste

Agency Network: 
August 2020


Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation.

Digital advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy Canada, Toronto, Canada
Chief Creative Officer: Brian Murray
Art Director: Philippe O'Rourke
Copywriter: Ian Dunlop
Island Designer: Kim Sison
Designer: Clayton Whelan
Chief Strategy Officer: Tom Kenny
Sr Strategist: Tanvi Swar
Senior Partner, Group Account Director: Aviva Groll
Account Director: Beth Blatch
Account Executive: Kemal Sehoglu
Account Coordinator: Rebecca Tummers
Video Post Production: Eric Thompson
Ogilvy UK Worldwide MD: Stephane Orhan
PR: Edelman Canada
VP Marketing: Christian Bauer-Plank
Foods Marketing Director: Gina Kiroff
Sr Brand Manager: Kristen Denega
Brand Manager: Amanda Gandolpho
Channel and Customer Brand Manager: Ben Graham
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