Food often gets wasted after sitting in the fridge, being delivered, or getting purchased at the store. Waste Erase keeps track of when your food expires, gives you recipe ideas using expiring food, allows you to order smaller portions of food, and helps you shop smarter in the grocery store.
This student campaign titled 'Waste Erase' was published in United States in March, 2018. It was created for the brand: Hellmann's, . This Digital medium campaign is related to the Food industry and contains 8 media assets. It was submitted over 4 years ago.
Art Director: Yunxuan Wu
Copywriter: Elaina Berkowitz