The practice of sports is a great ally in the treatment of depression, anxiety and in improving the quality of life. The hormones of happiness make us happy and motivated, however they are only released during physical activity, it is not possible to simply buy them at the pharmacy. During the pandemic, fear and uncertainty took over, thus reinforcing the importance of not abandoning the gym and practicing physical activities, since they bring numerous benefits to physical and mental health.
This student campaign titled 'Hormones of happiness' was published in Brazil in August, 2020. It was created for the brand: Smart Fit, by ad school: Univel Centro Universitário. This Print medium campaign is related to the Health, Pharmaceutical, and Sports industries and contains 3 media assets. It was submitted about 3 years ago by Criative Director / Art Director: Renata Rodrigues.
Advertising School: Univel - Centro Universitário
Creative And Art Director: Renata Rodrigues
Copywriter: Renata Rodrigues