Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out.
This student campaign titled 'We waste' was published in United States in January, 2018. It was created for the brand: Hellmann's, by ad school: Miami Ad School. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago by Art Director: Andrea Serrano Villaverde.
Advertising School: Miami Ad School, Spain,
Ad: Andrea Serrano Villaverde
Ad: Sergio Martín Méndez
Copy: Stefanie Salguero