For years, Hellmann’s has been finding ways to fight food waste to back up its motto, “we’re on the side of food.” To continue this fight, Hellmann’s will release The Imperfect Bottle to draw attention to the fact that over 20% of produce grown in America is thrown away due to shape.
This student campaign titled 'The Imperfect Bottle' was published in United States in January, 2021. It was created for the brand: Hellmann's, by ad school: Chicago Portfolio School. This Integrated medium campaign is related to the Food industry and contains 8 media assets. It was submitted almost 2 years ago by Tiffany Mei.
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art Director: Tiffany Mei
Copywriter: Tyler Campbell