Agency Network: 
Published/Aired: 
October 2021
Boroume: Trash
Boroume: Trash
Boroume: Trash
Boroume: Trash
Boroume Digital Ad - Trash
Boroume Digital Ad - Trash
Boroume Digital Ad - Trash
Boroume Digital Ad - Trash

Description

Discrimination does not only have to do with humans. Discrimination against ugly vegetables, treating them like trash, only because of their looks, not their nutritional worth, leads to an enormous amount of food waste, which could feed a lot of hungry people amongst us. A series of verbally abused human-like ugly vegetables sheds light to this relevant issue for a non-profit organization which is trying to put such waste to good use.

Digital advertisement created by Out to Lunch, Greece for Boroume, within the category: Public Interest, NGO.

Advertising Agency: out to lunch, Athens, Greece
Creative Director / Copywriter: Anna Stilianaki
Creative Director / Art Director: Tasos Georgiou
Image Manipulation: Ampoo Studio Athens
Client Service: Irini Sohoriti
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