ADVERTISING

Boroume

The Screams

Agency: Out to Lunch

Description

A series of screams on agonized faces of food items, that easily end up in the garbage without much thought, attract attention to the subject of food waste and its consequences on not only hunger around the world but on the planet's climate crisis as well. The campaign, inspired by the famous iconic masterpiece with that title, was created for a non-profit organisation, which on a daily basis saves food, that would otherwise end up in trash cans, to feed people in need, aired around the International Day of Awareness of Food Loss and Waste.

This professional campaign titled 'The Screams' was published in Greece in September, 2022. It was created for the brand: Boroume, by ad agency: Out to Lunch. This Digital and Print media campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted 2 months ago by stylianaki: anna of outtolunch.

Credits

Creative Agency: OUT TO LUNCH, Athens, Greece
Creative Directors: Anna Stilianaki, Tasos Georgiou
Copywriter: Anna Stilianaki
Art Director: Tasos Georgiou
Account Director: Irini Sohoriti
Photography: Shutterstock
Image Manipulation / Retouching: AMPOO STUDIO, Athens, Greece

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