Advertisement

Tbt, the Official Hashtag in the Fight Against Alzheimer's

Published/Aired: 
December 2018
ABRAz: Tbt, the Official Hashtag in the Fight Against Alzheimer's
ABRAz Digital Ad - Tbt, the Official Hashtag in the Fight Against Alzheimer's

Description

More than 40 million people lose their memory from Alzheimer's and over 400 million post their memories through the hashtag tbt. We want to reframe the hashtag by associating it with the disease. How? Every Thursday on Instagram, we send inbox to those who want to participate, a text telling the project to be the caption of any tbt photo. Everyone who posts then gets a custom post stating them as 'Memory Donors'. The profile (@tbtalz) still acts as an information channel.

Log in or register to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now