Khaby Lame

Agency Network: 
June 2021


To help promote the Brazilian debut of the 99 ride-hailing app on TikTok, CP+B Brasil created a campaign featuring one of the main TikTokers of today, Khaby Lame, the amusing Senegalese who creates content out of Italy. Famous for being the world’s most practical influencer, Khaby Lame has more than 74 million followers on TikTok and some 23 million on Instagram. This is the content creator’s first partnership with a Brazilian brand.

Digital advertisement created by CP+B, Brazil for 99, within the categories: Electronics, Technology, Professional Services.

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