To help promote the Brazilian debut of the 99 ride-hailing app on TikTok, CP+B Brasil created a campaign featuring one of the main TikTokers of today, Khaby Lame, the amusing Senegalese who creates content out of Italy. Famous for being the world’s most practical influencer, Khaby Lame has more than 74 million followers on TikTok and some 23 million on Instagram. This is the content creator’s first partnership with a Brazilian brand.
Digital advertisement created by CP+B, Brazil for 99, within the categories: Electronics, Technology, Professional Services.
CCO: André Kassu, Marcos Medeiros
Creative Team: Mickael Prass, Mariah Assis
Social Strategy: Gustavo Araujo
RTVC: Ana Paula Casagrande, Gregorio Szalontai
Account: Wilson Negrini, Milena Braune, Adrielly Gutierres
Media: Rodrigo Medeiros, Vitor Botelho, Roberta Duarte, Henrique Nepomuceno
Project: Nathália Beividas, Bruna de Oliveira
Editing: Gregorio Szalontai
Influencer Marketing Agency: M.Field