Risks won't be that obvious

Agency: Abajur Propaganda


99 is an urban mobility app, very similar to Uber, here in Brazil. This campaign announces the new Danger Zone Warning system for drivers, a functionality that informs drivers about crime areas, especially at night. The campaign is illustrated by referencing movie scenes where danger was obviously imminent. Unlike the movies, risks in real life certainly won't be that evident.

This professional campaign titled 'Risks won't be that obvious' was published in Brazil in October, 2019. It was created for the brand: 99, by ad agency: Abajur Propaganda. This Print medium campaign is related to the Automotive, Professional Services, and Transport industries and contains 2 media assets. It was submitted about 4 years ago by Copywriter: Gustavo de Souza of Morya Sul.


Advertising Agency: Abajur Propaganda, porto alegre, Brazil
Art Director: Rhuan Gondim
Copywriter: Gustavo Souza

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