Imaginarium is a store that offers creative gifts, products with unique and fun design. To sell these minibags, we thought in objects that fit, but probably no one would carry inside the bags. The idea was to work with the unusual, which is what Imaginarium has in its essence, to show the size of the minibags in a fun and very unusual way.
Design advertisement created by Rai, Brazil for Imaginarium, within the category: Fashion.
Creative VP: Mauricio Cavalcanti
Creative Director: Cassio Guiot
Creative Director: Cacá Passos
Creative Director: Min Park
Art Director: Taisa Lira
Art Director: Cacá Passos
Copywriter: Karina Schubert
Copywriter: Cassio Guiot
Photographer: Julia Von Zeidler