Agency Network: 
Published/Aired: 
February 2014

Description

Ambient advertisement created by FP7, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Advertising Agency: FP7/DXB, Dubai, UAE
Log in or register to post comments

Highest Rated

sparkplug's picture

Sorry but in your case video you call them illiterate. Are they illiterate because they don't know English or illiterate because they don't know their own language? If they are indeed illiterate, how would they know to read Hindi in the first place?
Illiterate means they can't read or write anything, correct? Might want to fix your edits in time for the other award shows. Also the photoshop work on the outdoor could use a lot of work too.

sparkplug
Activity Score 105
Copywriter
damnson's picture

If it did work, then very nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Tahaab.Rais's picture

Here's the description and the video for it. Glad it did work and is continuing to do so everyday.
https://www.linkedin.com/pulse/project-akshar-alphabets-from-blue-coll...

And here's the link to the foundation's page where you can see all the meaningful work being done.
https://www.facebook.com/SmartLifeFoundation

Tahaab.Rais
Activity Score 192
Other at FP7/McCann Worldgroup MENA
damnson's picture

Thanks!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

cool.

kleenex
Activity Score 58791
Web Designer/Developer
Tahaab.Rais's picture

Hope you'll like the story via the video too!
https://www.youtube.com/watch?v=6lOAY97kwNA

Tahaab.Rais
Activity Score 192
Other at FP7/McCann Worldgroup MENA
sparkplug's picture

It was done for project Hinglish!!! 2 years ago. Helping tourists get around India. Merging English with the hindi script. And also in
Japan or China. Google it. Won Gold at Cannes. But... it's nice.

sparkplug
Activity Score 105
Copywriter
Tahaab.Rais's picture

Valid point on the 'illiterate' bit. Thank you for the feedback :) And for being respectful and helpful!

Hinglish was awesome! :) Loved it back then - coming from India and having traveled the buses identified with the insight! Everyone knows about it (should know). In terms of execution though, that one as well as the Japanese/Chinese ones (which we know too) focused a lot on the mirage/overlay/background techniques when it comes to visual learning vs. the actual integration. So, not the same technique albeit the same intent. This one does one better in terms of integration, in our humble opinion.

And each of Hinglish, etc. have all served an altogether different purpose, reason and effectiveness, than this one. So different impact!

Yet, they're all brilliant pieces worth celebrating just like one! Thanks for the feedback again.

We're proud about the impact this has had in making a difference in the real world across real media to these men and their families (yep, incl. the outdoor which everyone will see more of courtesy proper shoots vs. representative images which are cool to present) :)

Do support SmartLife Foundation with more awareness about what we do, so we can get more volunteers and more funding. We'll be sharing the success stories of the men too, including some who have moved from 220$ to 2200$. Now, that's meaningful.

Tahaab.Rais
Activity Score 192
Other at FP7/McCann Worldgroup MENA
sparkplug's picture

Sorry but in your case video you call them illiterate. Are they illiterate because they don't know English or illiterate because they don't know their own language? If they are indeed illiterate, how would they know to read Hindi in the first place?
Illiterate means they can't read or write anything, correct? Might want to fix your edits in time for the other award shows. Also the photoshop work on the outdoor could use a lot of work too.

sparkplug
Activity Score 105
Copywriter
sparkplug's picture

Hey I really like the piece, and I hope it does well. Good Luck!

sparkplug
Activity Score 105
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement