A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children.

This professional campaign titled 'Dream' was published in United Arab Emirates in December, 2013. It was created for the brand: SmartLife Foundation, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: FP7/DXB, Dubai, UAE
Head of Insights / Strategy: Tahaab Rais
Executive Creative Director: Paul Banham
Associate Creative Directors: Josephine Younes, Nayaab Rais
Art Directors: Paul Banham, Josephine Younes, Nayaab Rais
Copywriters: Paul Banham, Nayaab Rais, Tahaab Rais, Josephine Younes
Account Director: Vicky Kriplani
Strategic Planner: Sameer Islam
Pointillist Artist / Illustrator: Asitha
Creative Services Manager: Khaled Hamza
Assistant Production Manager: Sreenivasan Kuniyil
Motion Artist: Ashraf Muhammadunny
Editor: Aurangzaib Zafar
Regional IT Director: Arun Kumar Krishnan
Producers: Dolly Saidy, Mario Atallah, Karol Akl
Media: Sherif Ghanem, Navid Hussain


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